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Your website is like your home, when it looks good and everything works as it should you feel proud of it and want to share it and show it off, invite people in and make them feel at home.  You feel comfortable there and want your visitors to feel the same. Your (business) home says heaps about you, your personality, how you live and what's important to you. 

And I know you'll want your lovely visitors to feel welcome, safe and at home in your house, not confused, lost, unsure, unwelcome or awk…